Graphic Design (BA)W210

Graphic design at Edinburgh involves: balancing project guidelines with personal expressionthe interchange of traditional and contemporary technologies Graphic design must: challenge the status quocross boundariesthink backwards from the futuredevelop powerful and novel solutions Designers should be: observantculturally, ethically and historically awareopenunderstandingreceptive At Edinburgh College of Art (ECA) we encourage bold, lateral thinking and understanding of process, technique and business. Through intense, sustained involvement with the design process, we support you in producing a design that is: innovativeemotiveenduringaesthetic Design and Screen Cultures courses will be integrated with your practical studio work. These give you a contextual and theoretical understanding of contemporary design.