Business with Marketing (MA)N1N5

Combine the study of business with marketing to prepare for the social, political, environmental and cultural challenges facing contemporary businesses, governments and not-for-profit organisations. Taught by world-leading industry professionals and researchers, you will develop personal and professional competencies such as: authentic leadershipethical, responsible, sustainable business behaviourentrepreneurial practiceeffective communication Business School competency framework This will enable you to work across a range of roles in contemporary business including: accountancy and financestrategymarketinghuman resource managementdata analyticsentrepreneurship and innovation Studies in marketing may include, for example: digital marketing practices and consumer behaviourretailingthe place of brands in the lives of consumers and the skills used to manage themmarketing of art and culturenon-profit organisations, in contexts such as charities, marketing and fundraising, political marketing and social marketing The ability to follow a concentration of courses in marketing enables you to develop a specialism within the broader business programme structure. This programme is particularly suitable if you are looking to a pursue career within marketing specifically. The programme is also appropriate for those aspiring to undertake a career in strategic management, and those seeking further educational opportunities. We offer a supportive and encouraging environment where you can grow and develop. Our Student Experience Team offer an extensive range of pastoral and professional provision to support you on your undergraduate journey. We provide many and varied opportunities for you to engage in co- and extra-curricular activities. Our dedicated Student Development Team can help you develop a range of essential business graduate competencies. You may take undergraduate Edinburgh Awards supported by an alumni professional mentor and trained coaches: Personal and Professional Development (Year 2)Effective and Responsible Leadership (Year 3 or 4) Edinburgh Awards You can also participate in a large number of business societies, business events and peer-support schemes. This degree offers the opportunity to study abroad in Year 3. More information can be found in the below section ‘Where you will study’. Our school and programmes are accredited by a range of world-leading business education organisations and professional bodies, and we have strong links to the world of practice through research, consultancy and teaching. This ensures that our school and programmes are: attuned to world-leading thinking and practice in Business Educationactively and continuously engaging with, and responding to, the needs of employers It also ensures that you will be work-ready and prepared for entering the diverse range of globally available career opportunities post-graduation. Details of our accreditation and rankings This programme holds double accreditation from international ranking bodies: Association to Advance Collegiate Schools of Business (AACSB)European Quality Improvement System (EQUIS)