Product Design (BA)W240

Product design is about: understanding people and society by questioning and reflecting on existing systemsexploring opportunities for innovative products Through practical experience, you will learn design research methods used at the forefront of the discipline. These will allow you to explore and understand: cutting-edge materialstechnologiessociety Our mission is to ensure that you develop your own approach to design. You will develop the skills needed to become a highly employable graduate, entrepreneur or thought leader. These include: creative skillstechnical skillscritical thinkinginterpersonal skills We aim to produce: empathetic, experimental and provocative designers with strong communication skillsflexible design thinkers who can explore social, economic and environmental contexts and opportunities to design original, useful and thought-provoking products Across a group of courses, you will explore making, critical thinking and designing using a variety of materials and technologies. These are informed by thought-provoking briefs. You will engage with a range of contemporary issues and future challenges, including: the circular economy and sustainabilityproduct semanticsspeculative designthe internet of things Design and Screen Cultures courses are integrated with your practical studio work. These provide a contextual and theoretical understanding of contemporary design. Our lecturers and technicians are highly skilled as makers and researchers. We support our students to: develop their own ways of exploring the world through designunderstand the needs of people and the environment The professional skills and abilities developed in the programme prepare our graduates for a rewarding career in the creative industries. Many of our alumni are now leading practitioners.